Partnerships between prediction market platforms and media outlets are intensifying, with Kalshi and Polymarket ramping up activity ahead of the midterm elections.

on October 30, according to Bloomberg, as the US midterm elections approach, prediction markets are becoming a growing revenue source for media companies. News organizations such as CNN, CBS News, Dow Jones, and CNBC have entered into commercial partnerships with prediction market operators like Kalshi and Polymarket to supplement traditional news coverage. Some outlets have already cited market trading data in their reporting, presenting win probability forecasts for control of the House of Representatives and the highly competitive Texas Senate race.