ULTILAND Launches meme@HK, Partnering with FHKDCI to Explore On-Chain Creation of Hong Kong Urban Culture

"Just making a living." Three simple words, spoken lightly, often conceal an entire day’s worth of hustle. The quirky charm of Hongkongers lies here too: despite being stretched to their limits, they still find a moment to share a joke; though perhaps a bit rumpled, they insist on keeping some dignity. What is described as "endearingly witty" sometimes means recognizing life's hardships yet refusing to let them gain the upper hand. Saying "It's alright" doesn't always mean everything is truly fine; at times, it's simply a way to steady your nerves before pressing on. This tone—capable of self-deprecation yet considerate enough to leave room for others—resonates more closely with Hong Kong than any postcard ever could.

This temperament has its roots. The harbor brought in travelers from near and far; post-war immigrants, capital, and skilled trades found shelter in tenement apartments, factories, and industrial buildings. Clothing, artificial flowers, toys, and watches—each "Made in Hong Kong" product journeyed from narrow quarters to the global stage. When sweeping historical shifts touch ordinary lives, they manifest as clocking in, paying rent, raising families, adapting step by step, and constantly devising solutions. Much of Hong Kong’s creativity sprouts from such daily grind. This history need not be polished into legends of universal success. It holds the struggles weathered, alongside the quiet refusal of everyday people to merely follow the script, leading them to try carving out something distinct.

In 1972, the television series *Under the Lion Rock* focused its lens on the resettlement areas of Heng Tok Hang, observing society through a family’s everyday routines. Later, if the renowned "Lion Rock Spirit" is reduced to little more than a motivational catchphrase, we risk overlooking those spirited, struggling, yet profoundly human residents living at its base. That same year saw the beginning of serialization of Lau Yichang's *On Repeat*, where two characters traverse similar streets—one reflecting on the past, the other dreaming of the future. It turns out the very same city can host entirely different passages of time simultaneously. To truly know Hong Kong, you must make room for everyone’s unique stories.

So, nostalgia has its place, but creative expression need not remain trapped within it. Vintage signage, cinema advertising posters, and golden oldies are worth preserving and studying; meanwhile, the fresh circumstances facing today’s residents deserve equal attention on canvas and in song. If we merely keep replaying iconic scenes from the past, we drown out the authentic voices of this present era.

Launched by ULTIMEDIA and ULTILAND, meme@HK seeks to place this narrative space directly into the hands of contemporary creators. Hong Kong’s true expertise lies not only in producing classics, but in the knack for reinventing them with fresh perspectives. A Cantonese line can be playfully twisted with puns; a familiar setting can be viewed from a new angle; an otherwise straightforward slice of daily life can suddenly take a delightfully eccentric turn. Whether through images, music, short films, writing, or original characters, the medium is yours to choose. AI can lend a hand, or you may proceed without it. Above all, ensure your work reflects your personal viewpoint. Those who catch the nuance will instantly recognize the shared rapport; even visitors unfamiliar with Hong Kong can begin with your creation and gradually unravel its background and rhythm.

The upcoming Meme Gallery | Urban Culture On-Chain Archive will curate creative lineages drawn from city history, street life, and pop culture, ensuring new works understand their origins while securing a dedicated space to exist. Participants can mint ARTmeme through ULTILAND to anchor their creations alongside verifiable on-chain issuance records. Complementary commemorative NFTs offer an alternative method to explore and collect pieces based on personal taste. Anchoring to the chain preserves a historical record, while the act of creation carries cultural meaning. Both elements must operate in tandem to justify moving forward.

The Federation of Hong Kong Design and Creative Industries (FHKDCI) has joined meme@HK as a key supporting partner. Both sides will drive cooperation across cultural thematic creation, work provenance tracking, youth creator development, and initiatives such as industry salons and physical exhibitions. Designers, filmmakers, and illustrators may not initially share the exact vocabulary of those well-versed in internet culture and on-chain creation; yet once a tangible piece of work is placed on the table, conversation naturally follows. Beginning with a single sharing session or dialogue exchange may unlock partnerships nobody originally envisioned. Facilitating direct encounters between seasoned craftsmanship and youth-driven experimentation proves far more engaging than simply printing the word "legacy" on a promotional poster.

Those interested in participating can first visit the official ULTILAND Discord or Telegram meme@HK channels to learn about the program details and guidelines. There is no need to rush into defining the entirety of Hong Kong. A trivial memory you cherish, a distinctive vocal cadence you recognize, or simply a narrative you’ve always believed warrants telling—they can all serve as your point of departure. While the preceding generation transformed Hong Kong into cinematic classics, timeless melodies, literature, and countless manufactured goods bound for overseas markets, the next chapter now rests with you. It’s your turn to contribute a creation. Hong Kong still brims with fresh stories and untapped angles, awaiting your vision to bring them to life.